Its best-selling issue sold over 7 million copies. ![]() Irene Kim: Playboy used to be everywhere. Visit Business Insider's homepage for more stories. ![]() Today, Playboy is a shell of what it once was, but is attempting to rebrand itself to appeal to younger generations.Hugh Hefner's empire became an iconic part of popular culture, but later struggled to keep up with new competitors, and failed to pivot online fast enough.Playboy's best selling issue sold over 7 million copies and the magazine made $12 million in revenue that same year.
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